Let’s be honest: when it comes to putting our businesses or services front and center, that usually goes hand in hand with putting ourselves out there, too. For some, that can be an uncomfortable feeling. But, when you’ve put so much heart and soul into building your brand and identity as an expert in your field, how can we not showcase the brilliance behind the talent? However, hiring a Connecticut branding photographer encompasses much more than just a beautiful headshot. It showcases not only you but also your work and your process.
So, every branding photography session begins with a consultation to discuss how the client will use the images and how frequently the client will need new images. Seems like a no-brainer, right? But, when building a brand, you’re likely building both a website and social media presence and branching out in the local community. Do you have an email list? Will you be advertising in print? These are all critical questions to consider when considering your branding photography needs and uses. This is why hiring a Connecticut branding photographer who specializes in the field is so vital. Keep reading to see how you can best utilize photos from your session!
5 Ways to Utilize a Connecticut Branding Photographer for Impactful Personal Branding
Websites
This is your digital office and billboard for the world at large. More than anything else, this should reflect you.
Marketing Collateral
Will you be sharing print or digital business cards or brochures with clients and your target audience? Images are not uncommon to be an integral part of these presentations.
Print Advertising
This could be as small as an ad in a local newspaper or as large as a billboard. You’re only limited by your budget and your imagination. However, print advertising can potentially reach your local audience much more directly. So, utilizing images that showcase your business in the community (or as a part of the community) could be a great way to attract new clients.
Email Marketing
If you don’t already have an email subscriber list, this is your cue to start one now. Each newsletter you send out needs to be visually appealing to your audience. And, you guessed it, the easiest way to do that is with brand-specific imagery.
Social Media
Instagram will be 15 years old this year, friends! I have a love-hate relationship with social media as much as the next person. But hear me out on this from a branding photographer standpoint. Your business socials are where you can blend your professional images with more informal images and conversation boards. Interspersing those professional branding photos continues to establish you as an expert in your industry while balancing that need for more informal interaction that social media provides.
Real Case Study of Connecticut Branding Photography
Dr. P is a veterinarian extraordinaire. Seriously, I trusted my hooligans with him (and only him) until we moved. When we did this first set of personal branding images, he was in the process of starting his own practice. So, while looking for a building that would work to house his hospital, he provided in-home concierge veterinary services. Pro tip: if you can find a vet who does this, do it!
Because he was at such a pivotal point in his career wherein it was essential to convey his warmth and compassion alongside his tremendous expertise, we needed various images to showcase these different skill sets for his brand. This was accomplished by incorporating formal headshots, interactive moments between him and his clients, lifestyle imagery with his family, who is part of the business, and detailed images to help fill out any service-related marketing or web design. Today, Dr. P has a thriving veterinary practice in Stamford, CT. So, if you need a veterinarian, I cannot recommend his practice enough.
See For Yourself the Difference it Makes in Your Personal Brand!
Dr. P is just one example of how using a Connecticut branding photographer helps local businesses. The imagery we created for him at the start of his journey laid a foundation to help share his story and expertise. But, it was his dedication to his craft and community that further defined and shaped his veterinary practice. This is what successful branding does – it evolves and grows along with us. Congratulations to Dr. P and his excellent staff; our pups sure miss you. And, for the rest of you reading this, if you’re ready to begin sharing your talent with the world, reach out, and let’s see what magic we can create together!
be the first to comment